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Tips about clear thinking and where to find Improvement Opportunities  
Guidance in thinking about Continuous Improvement.
The idea of this section is simple:

 ... it is all about advice and guidance in where to look for areas or inefficiencies; finding areas that are ripe for improvement ideas. Problems can be characterized (see "Prompting Projects and Improvement Ideas" below) and that recognition prompts innovative thoughts. 

Of course you can delete, amend or add your own guidance. These are just some suggestions.